Paid communications.

People best receive messages as part of a larger narrative. That’s why we help campaigns and organizations construct the story defining their purpose. Narratives are only as effective as the people they reach and the way they reach people. We help campaigns develop intertemporal paid outreach plans that communicate stories linearly so that your target audience receives a clear picture of your mission.

Your story requires a consistent voice. That's why we develop scripts and story boards for pre-roll, television, OTT, and social ads that are designed to be parts of your larger story. Campaign successes and failures are ultimately people-driven and your constituents need to deeply understand your story to cast their ballot for your campaign.

We work with volunteer and professional creative partners to capture that voice and then tell your story across platforms. We coordinate production of your ads from beginning to end with in-house volunteer teams or professional producers to make sure you have the highest quality content. Once we have built out the content needed to communicate your message with voters, we offer cost efficient media buying options for Facebook, Google, television, OTT, mail, and a vast range of addressable and non-addressable digital ad placements.

Operations.

Efficient organizational structures and clearly delineated responsibilities enable campaigns to meet their goals. The projects we work with typically benefit from accessible, highly-capable volunteer capacity, but are limited in their ability to coordinate volunteers to create effective outcomes in the paid and earned communications spaces. Successful projects need successful teams and successful teams need clear organizational structures.

Building a campaign is like trying to build an airplane as you fly it. It's doable, but any piece forgotten or attached too late dooms the effort. We help you ensure that every piece of your airplane is prepared, ready for flight, and stays together until landing on Election Day.

Build a winning team.

We know what we’re skilled at and what we’re not and we will always leverage our relationships with existing partners to get you the product you need. We help you find local partners for cost-effective videography and leverage our nationwide network of creative partners to create and develop memorable content that fits your budget. Whether that budget means we're working with a rag-tag team of tenacious volunteers or an all-star team of Democratic politicos, we've done it.

Your message and your campaign are valuable, and we expect excellence from our partners because we know you expect excellence from us.

Earned communications.

Press releases, media advisories, and direct pitches help get your story to the storytellers. Your campaign deserves the best chance at earning media coverage, and we develop press materials to get the job done.

Editorials, speeches, and organic-growth social media content are all received by different audiences in the media marketplace. We help navigate those markets and maintain a consistent message across mediums.

Fundraising.

Fundraising is the toughest and most important part of any campaign. Organic narratives only travel so far, and paid media becomes essential.

We work with you and a team of consultants we trust to build out your donor list framework and strategy, help you identify where donors might exist in your network, and help locate like-minded groups with a history of giving. Personal networks and connections are always the most efficient fundraising sources, but sometimes you need help. We have partnerships with national leaders in donor prospecting that can help you expand your list and stabilize a campaign needing a boost in the bank account.

Data.

We can help you understand your data systems, get your data cleaned and up-to-date, and develop organizational responsibilities to keep your data functional.

NGP and ActBlue are staples of our party. Both have pluses and minuses, including significant cost differences. Fundraising platforms come ready for donors, but making sure that data is accessible on the back-end, helping generate repeat donors, is something that not all campaigns are taking seriously.

We can also help you make infrastructure decisions. Whether you are discussing voter file access, email list management, fundraising platforms, texting services, or any of the hundreds of other offerings from Democratic firms nationwide, we've been there and we can help you make the right decision.

We help you coordinate your data across fundraising platforms and CRM’s to make sure that you don’t leave a single dollar or vote on the table.

Field planning.

Campaigns depend on everyday people who believe in their goals. Architects will tell you that Rome wasn’t built in a day, financial advisors know the value of compound interest, and we know the importance of investing early in a volunteer network. We help campaigns and organizations evaluate their volunteer base, identify where new bases of support may exist, and build a strong plan for your volunteer network so that you benefit from the compounding effects of early volunteer engagement.